TOWARDS A NEW STRATEGIC MARKETING PARADIGM
"The Wright brothers flew through the smoke screen of impossibility". The focus today is innovation and its realization.
Business professionals of all market segments recognize that some products and services will fail every year after year though the products or services themselves are perfect or perceived to be so.
Whether it be the hi-technology driven niche' markets or the general cluttered ones, failures of products/services and their marketing strategies do occur. This happens because the competition is catching up, because the customer has matured, or because today's environment is dynamic.
The contention here is to move towards a new strategic marketing paradigm and to offer not a single product or a product line, but to "provide committed differentiated solutions" to the industry. Solutions that dramatically impact and improve every aspect of the product development and manufacturing process-from "concept to market".
"The only way to discover the limits of the possible is to go beyond them, into the impossible".
Business professionals of all market segments recognize that some products and services will fail every year after year though the products or services themselves are perfect or perceived to be so.
Whether it be the hi-technology driven niche' markets or the general cluttered ones, failures of products/services and their marketing strategies do occur. This happens because the competition is catching up, because the customer has matured, or because today's environment is dynamic.
The contention here is to move towards a new strategic marketing paradigm and to offer not a single product or a product line, but to "provide committed differentiated solutions" to the industry. Solutions that dramatically impact and improve every aspect of the product development and manufacturing process-from "concept to market".
"The only way to discover the limits of the possible is to go beyond them, into the impossible".
-KICK AT THE DARKNESS UNTIL IT BLEEDS DAYLIGHT
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